Benefit “They’re Real” mascara. Only one word will do. Magical. When a make-up artist at the Benefit counter applied this for me, my eyelashes looked startlingly longer and thicker – so much so that I could see a pronounced difference between my newly Benefitted right eye, and my left eye, which was still wearing my former mascara of choice. I purchased an extra tube for my mother, who was promptly converted, as well. Two months later, I still love it.